62+ million
monthly digital users
WHO WE ARE
Motorsport Network is the digital media market leader at the heart of the motorsport and automotive industries.
We are the comprehensive way for brands to reach and engage the global motorsport audience.
Leveraging our technology, customer intelligence and brands, we add value for our community of millions of fans and enthusiasts of motorsport and automotive around the globe, through our full spectrum of news, insights, events, tickets, experiences, video content, games and esports.
NETWORK SCOPE
How we diversify our product offering.
KPI GLOBAL
21 million
social media followers
81
countries
17
languages
GERMAN PORTALS
In German-speaking region (GSA) we operate the following portals:
Largest German-speaking motorsports portal
Largest German-speaking Formula 1 portal
German edition of the largest global motorsports portal
Within the Top 5 largest German-speaking automotive portals
German edition of the largest global portal about electric vehicles
GERMAN PODCASTS
Through our cooperation with Germany's largest sports podcast platform meinsportpodcast.de, we offer additional marketing options for the following podcasts:
Starting Grid is the most popular Formula 1 podcast in Germany
"Starting Grid – Das MotoGP-Magazin" is a podcast about the Motorcycle World Championship (MotoGP, Moto2 and Moto3)
KPI GERMAN PORTALS
2,2 million
monthly digital users
over 1.2 million
social media followers
KPI GERMAN PORTALS IN DETAIL
gross reach
Current monthly gross reach: 22,5m.
Not included: +4.1m Facebook, Instagram and Youtube reach
Status: 06/2022; Source: AGOF digital-facts
net reach Germany
Monthly net reach in Germany, current and record
Age: 16+
Status: 06/2022; Source: AGOF digital-facts
net reach Germany overlap-free
Monthly net reach in Germany without overlap, current and record
Alter: 16+; ohne Apps
Status: 06/2022; Source: AGOF digital-facts
net reach global
Monthly net reach global without overlap, current and record
Status: 06/2022; Source: Google Analytics
Social Media
Current Facebook Fans and Twitter Follower
Status: 06/2022; Source: Facebook Insights, Twitter.
Gender
Gender distribution on our websites
Status: 06/2022; Source: AGOF digital-facts.
Household net income
Household net income on our websites
Status: 06/2022; Source: AGOF digital-facts.
Age
Age distribution on our websites
Average Age Motorsport-Total.com: 43,9
Average Age Formel1.de: 43,0
Average Age Motor1.com Deutschland: 44,6
Average Age all AGOF-surveyed sites: 46,2
Status: 06/2022; Source: AGOF digital-facts.
Education
Education status of users on our websites
Status: 06/2022; Source: AGOF digital-facts.
Personal net income
Personal net income of users of our websites
Status: 06/2022; Source: AGOF digital-facts.
STRONG BRANDS & ORGANISATIONS USING MOTORSPORT NETWORKS MEDIA POWER AND EXPERTISE
Key partnerships here at Motorsport Network
automotive partners
sponsors of motorsport
rights holders / teams / circuits
AGENCIES
WHAT WE HAVE TO OFFER
At Motorsport Network, we have a digital first, multi-touch approach to interact with our audience through their motorsport and automotive journeys.
Our digital presence enables us to reach a wide and diverse set of users, feeding up to date information in a unique and informative way; building a strong and loyal community.
YOUR "ONE-STOP-SHOP" IN AUTOMOTIVE AND MOTORSPORT MEDIA
We not only provide both digital and print solutions, we also facilitate a full 360 bespoke service that can bring your vision & ideas into reality.
Whether that involves creating custom content, scoping and producing high quality videos through to creating large scale events, we have the internals expertise to make this happen.
DISPLAY AD FORMATS
If it's just the distribution you need help with however, you can have access to our full range of marketing channels:
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VIDEO OVERVIEW
Here at Motorsport Network we provide:
5000+
Hours of on
demand video in
our library
1000
Live events
streamed annually
125
Different race
series covered
globally
Where can the videos be viewed?
Our very own pureplay video platform
Our flagship properties bring the latest news and editorial content to over 61m users monthly.
Types of video inventory:
PRE-ROLL
MID-ROLL
POST-ROLL
OUR IMPACT ACROSS SOCIAL MEDIA
Spread over 114 profiles globally, we have combined reach of over 9m users across both Racing & Automotive sectors.
30 days worth of data on Motorsport Network
GLOBAL PODCASTS
Motorsport Network covers 13 podcast channels, reaching over 550,000 loyal monthly listeners. Topics ranging from all parts of the Motorsport & Automotive area.
Autosport Podcast
The podcast for fans of Formula 1, Formula E, Sportscars, Touring Cars and Rally. The Autosport Podcast is the official podcast of Autosport, the world’s leading authority on motorsport.
The Tank Slappers
If it goes fast on two wheels, you'll find it here on the Tank Slappers Podcast, with Lewis Duncan and Oriol Puigdemont. MotoGP, World Superbikes, British Superbikes, Road Racing and more.
Gravel Notes - Rallying News
Listen to Gravel Notes with Tom Howard (@TommyHoward) for discussion of the WRC, European Rally Championship, Dakar Rally and much more.
Flat Chat with Codders by GP Racing
Join Codders, Ben Anderson and Mark Gallagher as they lift the lid on the world of Formula 1.
Rambling About Cars
Listen to hear Christopher Bruce, Chris Smith and the Motor1 team talk about everything automotive: cars, sportscars, supercars, sedans, SUVs, motorcycles, auto shows and more.
InsideEVs Weekly Podcast
Join Domenick Yoney and a cast of his fellow EV enthusiasts to talk about the biggest electric vehicle stories around.
In addition to your existing marketing strategy, email marketing can provide you instant access to new prospects with 100% deliverability.
Motorsport Network can provide access to compliant B2C & B2B email contacts globally.
All our data is first party which has been acquired over the years using motorsport network brands. Currently we have over 275,000 opt in email addresses.
Why not feature in one of our leading motorsport publications?
Currently Motorsport Network runs two successful publications: Autosport and GPRacing.
Collectively both publications have a readership of over 430,000, a monthly circulation of 91,000 and a global reach across 76 countries. Both publications can be viewed in a physical and digital format.
Formerly known as F1 Racing, the monthly magazine offers its readers incredible access to the sophisticated, passionate and glamorous world of Formula 1. Every month, its stunning photography and unrivalled journalism gives readers unparalleled access to the world of grand prix racing.
- 50% Professional/Manager/ Director
- 42% Earn over £75k per year
- 36% Own two cars or more
The UK's best-sellingweekly motorsport magazine.Since its first issue in 1950, Autosport has set the standards for motorsport journalism around the world in its coverage of everything from Formula 1 and the World Endurance Championship to the best of national and club motorsport.
- 26% Hold a competition license
- 61% Only ever read Autosport
- 75% Will attend a live motorsport event this year
EVENTS
Tickets, Travel and Packages
A provider of full end to end motorsport experience solution, this includes:
- A global, multi-currency, multi-language ticket and travel ecommerce platform
- Access to global motorsport & automotive audiences via MS/AS/M1/IEV
- Promotion of venues & events internationally
- Bespoke technology solutions & consultancy for circuits and promotors
Bespoke events
Whether you’re looking for a season filled with motorsport events, or a luxury high-end automotive holiday, Motorsport Events can help tailor these requirements, arranging everything from tickets, travel and hospitality.
Bespoke Consumer & Trade Events
With over 31 international shows rolled out annually in both physical and digital formats, we allow brands to access key decision makers within both the motorsport and automotive industries.
GET IN TOUCH
Have a question about what you have seen or want to know more about how Motorsport Network help you drop us an email and we will get in touch: Contacts
